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We’ve talked a lot about Amazon and the different options for selling your book in the Kindle Store. Many of you may be wondering about Barnes & Noble.
Yes, it’s easy to make your book available in the Nook store, and because the options are more limited there are less decisions to be made. They do not offer an option similar to KDP Select or Kindle Singles, so it’s just a matter of selling your e-book there via their Pubit! program.
The biggest perks of offering your book at Barnes & Noble are simple:
- increased availability of your book usually results in increased sales
- customers appreciate the convenience of your book being available for their particular e-reader device (in this case, the Nook)
The royalties at Barnes & Noble are similar to those at Amazon. For books priced between $2.99 and $9.99, you will receive 65%. For all other books, you receive 40%. In comparison, at Amazon you can receive up to 70% for books priced between $2.99 and $9.99, depending on the royalty you choose. Amazon gives 35% royalties on books price outside of that range.
If you are international, you need to be aware that Barnes & Noble requires a U.S. bank account, a U.S. based credit card, and a U.S. Tax ID number for you to sell your book in the Nook store—and all of these must be tied to an address in the United States.
Also worth noting is that e-books are only be available for sale in the United States, Canada and the U.K., so they reach a narrower market than the Amazon Kindle store does.
If you have to make a choice between selling at Amazon or Barnes & Noble, I would recommend Amazon. They have superior customer service and sell more books. If you are able to do both, then go for it. The more outlets that have your book available, the better.
During this series, we’re chatting about everything self-publishing—design, branding, marketing, formats—you name it! Pulling questions from Design by Insight clients, Re:Write Conference attendees, and you, we’ll take a look at what can often be a confusing and potentially overwhelming subject. Have a question you’d like me to answer? Leave it in the comments below!