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erin ulrich

writer. #genesiswp recommended developer. works best with coffee in hand.

day 27: choosing a print on demand publisher

November 14, 2012

31 days of self publishing - erinulrich.com

Miss a day? Visit the main post for links to each day,

If you make the decision that print-on-demand is the right choice for your book, the next step is to figure out where to have your book printed.

For most projects, I recommend CreateSpace or Lightning Source. Why? There are a number of reasons that these two are my top picks:

  • good quality product
  • low price per book
  • solid companies with good customer service
  • distribution opportunities

We used CreateSpace for our book because we love Amazon’s stellar customer service (CreateSpace is owned by Amazon) and have been impressed with them on other projects. Lightning Source has been in the business for years and is owned by Ingram, a major book distributor. Either of these options can be a solid choice.

If you are new to print-on-demand, I recommend that you choose CreateSpace. There are no upfront costs (unless you add on design or interior layout or other additional services that they offer). Your book will be added to Amazon seamlessly. If you go with CreateSpace, I do recommend that you choose their expanded distribution option for $25. This makes your book available in a wider range of online stores and catalogs. If you want to know more about getting your book printed at CreateSpace, Mary DeMuth has an excellent post, How To Upload A Book To CreateSpace In Less Than 2 Hours, that explains the process of getting your book uploaded and ready to sell (keep in mind that she is talking about the process once you have your book ready to upload).

A word of caution: be aware of vanity publishers. What’s a vanity publisher? Basically it is a company that acts as a middleman to make money. They advertise themselves as an easy way to get your book in print, charge you a high price per book, and then have the book printed elsewhere (often at Lightning Source). These type companies used to be the only print-on-demand options, but with the rise of other companies offering print-on-demand services, it is unnecessary. Let’s think this through for a moment (I’m going to use some rough numbers here that are close to the reality). If the vanity publisher’s take of the profits is $8, you are going to make much less money, and it will force your book’s price point upward. If you print at CreateSpace, their take is often less than $3 depending on your book’s length. See where I’m going here? You don’t need a vanity publisher, so why give them your money when you can go directly to a company like CreateSpace or Lightning Source.

Just be careful in choosing your print-on-demand company. As with every other part of self-publishing, do your research. A quick Google search will tell you a lot.

 ____________________

During this series, we’re chatting about everything self-publishing—design, branding, marketing, formats—you name it! Pulling questions from Design by Insight clients, Re:Write Conference attendees, and you, we’ll take a look at what can often be a confusing and potentially overwhelming subject. Have a question you’d like me to answer? Leave it in the comments below!

Filed Under: self-publishing

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Comments

  1. Kate Hurley says

    November 20, 2012 at 10:53 pm

    Hi there! You come highly recommended by some author friends of mine. I want to ask a quick question…I have been researching and was under the impression that Create Space would take a high percentage of the net. (they leave you 35% or something?) Other publishing places I’ve looked at give you 100% of the net after printing costs and amazon’s cut. That seems like it would be a much better choice, even if the start up costs are a lot higher. Am I misunderstanding things here?

    • Erin says

      November 26, 2012 at 9:00 am

      That’s a great question. Without knowing the cost price that the other publishing places are giving it’s hard to really give an answer. If the other printing places are charging you more to print each book, it may even out quickly. When it comes to money, you aren’t going to make as much off of the print book (unless you order and sell the books yourself) as you will the e-versions. Also, there’s more of an investment risk, because many books do not sell a lot of copies (particularly print copies). If you invest a lot upfront, but then don’t sell enough books to cover your cost, you may have been better off to go with a lower royalty percentage. There are just so many variables. Also, if you are inexperienced, CreateSpace has excellent customer service and makes the process much easier (with a good quality result) than many other options.

    • Erin says

      November 26, 2012 at 2:43 pm

      Also, it’s important to consider that there are a number of companies offering print on demand and “publishing” services that you want to stay away from due to less than honest practices. Many companies look good on the surface and promise a lot, but choosing a reputable company you can trust is essential!

Trackbacks

  1. 10 writing goals for 2013 and tips for achieving them says:
    January 11, 2013 at 8:32 am

    […] Two posts from Erin’s series are specific to print on demand: Is print on demand right for my book? and Choosing a print on demand publisher. […]

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