During the month of October, we’re chatting about everything self-publishing—design, branding, marketing, formats—you name it! Pulling questions from Design by Insight clients, Re:Write Conference attendees, and you, we’ll take a look at what can often be a confusing and potentially overwhelming subject.
Miss a day? Visit the main post for links to each day.
Building your platform and tribe establishes the online foundation self-publishing authors need. Yesterday, we talked about the need for an author website. For further reading on the subject, When Should I Launch My Author Website? is an excellent post reminding us that websites are a work in progress. It’s ok if yours isn’t perfect. Just keep working on it!
Let’s talk social media.
There are enough social media outlets now to make your head spin. Twitter, Facebook, Google+, Pinterest, LinkedIn—just to name a few. You could spend your entire day on social media and never write a single word of the book you want to publish. But looking at the current trends, wisdom says establishing a social media presence is almost non-negotiable if you want to be a successful self-published writer.
I wouldn’t recommend that you dabble in every social media network available. My suggestion, unless you are an extreme extrovert with crazy amounts of time on your hands, is that you pick a couple that are a good fit for you and focus there.
How do I know which social media outlets are a good fit?
Good question. There are two main criteria you should consider:
Using social media effectively means connecting with your audience. After all, they are the ones who will buy your book. They are the ones who have a felt need met by your writing. Where are they? Figure out who they are, where they gather. And establish yourself there.
Truthfully, social media is more about your audience than it is about you. But let’s face it. If you choose a social media network that drives you crazy, if you feel like it’s sucking the life out of you every time you log in and interact, it’s not going to work for you! Think long-term building. What social media outlet do you think you can use best for the long haul?
You may be a person who really dreads social media in general, and you may never truly love it. Still, I believe you would be wise to persevere on the social front at some level.
In the next post, we will be looking at a reader’s question about social media.
I would love to hear from you too!
What are your struggles in establishing a social media presence?