While people shouldn’t judge a book or any other product by its cover, they do. This is why it is so critical that you spend the time and money to get the packaging on your product right. It doesn’t matter if it’s a dog toy, a clothing line, a book, or a record album. People will never get to experience your brilliance unless the packaging gets them to pick it up and explore it.
– Michael Hyatt, Platform: Get Noticed in a Noisy World