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For self-publishing authors, it is important to make wise decisions about which formats to use for their particular book. There are a number of goals that can be accomplished by self-publishing. I encourage authors to consider what their purpose is in releasing the book, since this is necessary to determining how (what formats) and where to sell (or give away) the final product.
What factors are most important to you in self-publishing?
This may sound like a given to some of you, but there are many authors who give their books away for free. Your decision on whether or not you want to make money on a particular book will likely be influenced by the other factors on this list.
releasing your book as a resource to benefit others
You may have a message, the story of a journey you have walked through, or an collection of information that you believe will be beneficial to others.
establishing yourself as a voice on a particular subject
Writing a successful, quality book on a subject you are knowledgeable about can give you clout in the future.
building your subscriber base to give your blog a boost
For bloggers, releasing an e-book has become quite common. You may not have aspirations to be a published author, but you may have an e-book or two in your head that you can use as a tool for increasing your blog’s subscriber base.
building your subscriber base in hopes of getting a traditional publishing deal
Remember, going indie with your book doesn’t mean you have to slam the door on a future traditional deal. You can use your self-published book as a means to build your subscriber list and grow your platform.
seeing your name in print & fulfilling a lifelong dream
You may have dreamed of being an author your entire life and the process itself is the goal. If that’s the case and it is within your means, go for it! Self-publishing makes this a real possibility.
All of these are common and legitimate, and there are many more reasons not listed here. Take some time today to consider why you are self-publishing.
Do you have other goals not listed here that you hope to accomplish through self-publishing? Share them in the comments.
Tomorrow, we will discuss the “what” of your book as it relates to your formatting choices.
During the month of October, we’re chatting about everything self-publishing—design, branding, marketing, formats—you name it! Pulling questions from Design by Insight clients, Re:Write Conference attendees, and you, we’ll take a look at what can often be a confusing and potentially overwhelming subject. Have a question you would like me to answer? Leave it in the comments!
Miss a day? Visit the main post for links to each day.