Miss a day? Visit the main post for links to each day.
As you prepare for your book launch, make sure you consider your audience! Where do they gather? What is the best way to connect with them?
The good news is that very often your tribe gathers in the same place as your target audience. As you prepare for your launch team to spread the word, here are the essential things you should ask of them:
- post a review on Amazon (or wherever you are selling the book) as well as their blog if they have one
- share about your book on social media
There are many other possibilities, but these two are a must! Again, make sure you have a diverse group that will share with people beyond just your circle. Find people who utilize various social media outlets well. Make sure the word will be spread via key social networks: Twitter, Facebook, Google+, and Pinterest. I would even add Instagram to that list.
It’s easy to spend months writing your book and then run out of steam for the marketing phase. Don’t make that mistake. As Michael Hyatt says in promotions for his book, Platform, “Having a great product is not enough.” It’s something we don’t really want to hear, but there’s truth in it. Your book will not sell if you don’t spread the word and give people a compelling reason to want to purchase it.
Marketing is essential. And it’s hard work. For many of you, it’s likely going to be harder to market than it was to write. Chad Allen gets this, and he’s written a post just for you! Go read 21 Ways to Promote Your Book without Being a Scuzzball for solid advice on how to get the word out without feeling like a sleazy salesperson.
During this series, we’re chatting about everything self-publishing—design, branding, marketing, formats—you name it! Pulling questions from Design by Insight clients, Re:Write Conference attendees, and you, we’ll take a look at what can often be a confusing and potentially overwhelming subject. Have a question you’d like me to answer? Leave it in the comments below!