day 28: build a launch team

31 days of self publishing -

Miss a day? Visit the main post for links to each day.

We’re nearing the end of our series, which has stretched much longer than a month. I hope it’s given you time to digest some of the information and apply it. If you have any final questions, ask in the comments!

For the next couple of days, we’ll turn our attention to marketing your book. Many writers say this is the most challenging and uncomfortable part of self-publishing.

Remember that tribe you’ve been building? It’s time to ask for their help!

In recent months, several writers have effectively used launch teams to market their books. You can glean some excellent wisdom by reading what Michael Hyatt, Jeff Goins, Mary DeMuth did for the launches of their traditionally published books. These principles can be effectively applied to your self-published work as well. You may not have all the options they did, but you can use your tribe to build a launch team that will spread the word about your book.

launch team basics

Ideally, you need to have a good group of people from your target audience. They also need to be well-connected. Think broader than just numbers here. Be strategic!

Say you are writing a book about homeschooling. A homeschool blogger with a large following can be an ideal candidate for your launch team. But don’t forget the small blogger who is well-connected with her local homeschool community. She may not have the large online numbers, but she can become one of your books biggest promoters.

A good range of people with varying reaches will bring depth to your launch team. Your tribe will of course tend to run in similar circles, but hopefully you can get some variety. The goal is to spread the word about your book beyond your own personal reach.


During this series, we’re chatting about everything self-publishing—design, branding, marketing, formats—you name it! Pulling questions from Design by Insight clients, Re:Write Conference attendees, and you, we’ll take a look at what can often be a confusing and potentially overwhelming subject. Have a question you’d like me to answer? Leave it in the comments below!

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